Game Not over, Not Yet

Game not Over, Not Yet Electronics Arts (EA) competitive prefer from the scene of the industrial organization view (I/O) is their choice of industry is very attractive. Todays valet consist of many multitude who spend several hours playing photograph games. EA is from this aspect is stacking up ok against their competitors but they are also flunk in their position. EAs sales are d take in from previous old age and they also missed the initial social frolic trend of which they are now trying hard to mystify a digital computer programme for many of their popular games.The next perspective is election-based view (RBV). EAs resource based view in the past was great until the digital gaming came on board. EA was used to the technology at that time when they were popular for their games such(prenominal) as Madden NFL and Battlefield. It seems theyve lost their innovative touch now that nearly games are becoming digital and they were not in position to assume into that digita l platform and social gaming. EA was known for their resources because they had the homophile, physical, intangible, structural/cultural, and financial assets to develop produce and deliver to their customers.They seemed to subscribe all the resources needed when they had their competitive reinforcement but Electronics Arts did not prepare themselves for the changes in the behavior of consumers and retailers or trends which is now ca development them to loose their competitive advantage. What they were producing had value but was not rare enough and could be exploited by other companies who were voluntary to take them on. From the perspective of guerilla view EAs competitive advantage was definitely temporary.They lacked the ability to change and radically surprise competitors with strategic actions and as a corporation their focus of analysis both external and congenital was failing. EA was not able to continue their before track record of disrupting electric current situati ons that would aide in helping them to maintain their competitive advantage. Yes, EA does exhibits the critical factors for the unused business context. They now behave a new CEO who is on board and is brining back the discipline needed in order to catch on top.Their new CEO has found out what caused them to give up their circumstance and is implementing it. They are starting back at square ane of having designers identify the creative center of a game, understanding their customers by using small focus groups, and sharing best practices and technologies through their intranet library. They are also disciplining the necessary peoplethe next generation and project management. The resource EA appears to have are the human resources, intangible assets, structural/cultural assets, and finances.I feel that the human resources is a unique thing to have because it is hard to acquire people who have the experience, characteristics, knowledge, judgment, wisdom, skills, abilities, and co mpetencies needed to achieve the company goal. Also although their financial status is not what it used to be they still have enough funds to invest and be innovative again. The only ethical and social responsibleness issues I can see them dealing with possibly replicating another companies digital platform.The only way to handle that is by coming up with their own and patenting it or even by just expanding their already owned commemorate names patents and databases. EA has to learn how to be creative again. The only stakeholders EA might have to be concerned with are the groups or individuals who can influence their companys decisions, which at some point can possibly be their competitors which will directly affect them. References Coulter, M. (2013). Strategic management in action. (6th ed. ). stop number Saddle River, N. J. Pearson Education, Inc.